Introducing Gemba’s New Company Values: A Fresh Playbook for Success

At Gemba, we believe that values aren't just words on a wall. They’re the principles that guide every decision, shape every interaction, and inspire our work every single day. That’s why we’re thrilled to announce the launch of our new values, each uniquely crafted to capture who we are—and where we’re going. In true Gemba spirit, we’ve drawn inspiration from some classic games to help bring these values to life.

Here’s a look at the values that will drive us forward and help us create exceptional experiences:

🎮 Play as a Team – Inspired by FIFA

Teamwork is at the heart of what we do at Gemba. Much like FIFA, where every player on the pitch contributes to the game, we prioritise collective success. We lift each other up and celebrate each other’s wins because we wholeheartedly want everyone to succeed. Whether passing the ball or scoring the goal, we play as a team and work together to achieve our vision.

In practice: We believe in open communication, collaboration, and celebrating our colleagues’ achievements, knowing that one person’s success is a win for the whole team.

🎮 Love Your Work – Inspired by Lara Croft in Tomb Raider

Our passion for our work is profound, much like Lara Croft’s tenacity and dedication in Tomb Raider. We’re here not for money or status, but because we simply can’t imagine doing anything else. Our curiosity, courage, and love for what we do propel us forward as we explore new territories, tackle challenges head-on, and leave our mark.

In practice: We encourage everyone to embrace their passions, challenge themselves, and bring creativity to every project, trusting that a team who loves what they do will always push boundaries.

🎮 Customer Experience First – Inspired by Theme Park World

Just as in Theme Park World, where every ride and stall is built to ensure a memorable experience, we know that exceptional customer service is the only way to create a world-class company. We’re dedicated to understanding our customers’ needs, delivering value, and making every interaction enjoyable and rewarding.

In practice: We listen actively, respond thoughtfully, and go the extra mile, because we know that the customer journey is what truly sets us apart.

🎮 Stay Confidently Humble – Inspired by Tetris

In Tetris, each piece needs to fit together seamlessly for the game to progress. Similarly, at Gemba, we believe in debating vigorously to find the best solutions, setting aside personal agendas for the greater good. This value reminds us to stay open to new ideas and be receptive to feedback, knowing that every team member contributes to the bigger picture.

In practice: We encourage constructive debate, value diverse perspectives, and approach every situation with an open mind, always prioritising the solution over the ego.

🎮 Lead by Example – Inspired by The Legend of Zelda

In The Legend of Zelda, the hero takes on challenges with courage and responsibility. At Gemba, we lead by example, avoiding finger-pointing and actively solving problems. We believe that leadership isn’t about titles—it’s about accountability, integrity, and resilience.

In practice: Every Gemba employee is empowered to lead, take ownership, and make decisions that reflect our values. We don’t shy away from challenges; we meet them head-on with the courage to do what’s right.

🎮 Keep Your Promises – Inspired by Mario

Much like Mario’s unwavering commitment to his mission, we honour our commitments and follow through on our promises, both in our words and our actions. Our clients and colleagues rely on us to deliver—and we take that responsibility seriously.

In practice: At Gemba, we pride ourselves on consistency and reliability, always striving to meet (and exceed) expectations. Trust is earned one promise at a time, and we’re committed to building that trust every day.

The Power of Play in Our Work

These values aren’t just guidelines—they’re commitments we make to each other and to our customers. We chose these gaming icons because they remind us that every day at Gemba is a new level, a new challenge, and a new opportunity to grow. With our shared values, we’re ready to achieve great things and create experiences that resonate on every level.

So, let’s press start, dive in, and play our way to a better future together.